Not only was revenue optimized during off-peak hours, but this also led to additional revenues in gaming and other casino amenities (such as food and beverage sales). Forward-thinking casinos have seen results that doubled the utilization of their event centers and have generated a substantial increase in visitors and attendance at their properties. As a result, many owners and operators are looking for ways to become more flexible in their event center facilities to reap these benefits.Ī flexible event center integrating the Gala Systems technology can host a wide range of social activities and unforgettable events. This ultimately will help attract other patrons through exciting new public experiences and will generate an important source of indirect revenue that extends beyond the casino showroom floor. Industry trends and data indicate that diversity in the types of special events and activities within a casino event center can increase guest attendance and create a new and different demographic of foot traffic on the casino property. Today’s casinos: Leveraging non-gaming activities and events to broaden your customer base and demographicĬustomer development, loyalty and long-term retention have always been a major focus for casino owners and operators.
